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About the application:

Greystone.Net’s annual Healthcare Internet Symposium (HCIC) is the biggest happening of its type that provides an occasion to analyze “best practices” on a range of problems and brings together healthcare leaders from a dozens of disciplines to collaborate and learn. Case studies are presented from hospitals in the country on what’s working, including advances in mHealth, physician and patient connectivity and ROI successes. Also, practical advices and ideas for Web tactics and strategies are presented and discussed. HCIC also offers attendees an occasion to learn from the leading vendors in the country. This symposium pulls together those in Marketing, Info Services, Web, eHealth and mHealth to learn, collaborate and advance the industry. This year’s symposium subjects focus on seven major tracks: - Tactic & Planning Highlighting the role of robust strategic thought as the healthcare industry addresses the needs of its diverse audiences (patients, consumers, physicians, employees, etc.) through their ever growing Web footprint (public-facing Web website, patient portal, physician portals, intranet and such.) - Consumer Engagement Highlighting the newer programs, solutions, techniques and strategies designed specifically to leverage the Web to improve the patient experience and encourage patient engagement. - CRM & Large Data Showcasing CRM and Large Data tactics and implementation strategies through digital marketing integration success stories. This track will also assist attendees understand how to evaluate the effectiveness, efficiency and business value of their digital footprint. - Social Media Focusing on how social media is reshaping healthcare and how it is impacting consumer choice, branding and traditional marketing. - Technology & Tools Showcasing current best-in-class implementations of CMS and CRM platforms, APIs, custom apks, workarounds, begin source, etc. - Digital Marketing Focusing on the development and execution of digital marketing plans, strategies and campaigns – including everything from organic find to online marketing to reputation management and beyond, all designed to assist you continue to expand your digital footprint. - Design & Usability Focusing on the role of design and usability in the development of effective online player experiences.