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Affiliate Marketing Affiliate marketing is a process where publishers earn a commission by promoting a product or service created by other retailer or advertiser using an affiliate link. The affiliate partner is rewarded a payout for providing a specific effect to the retailer or advertiser. Typically, the effect is a sale. But some affiliate marketing tools can reward you for leads, free-trial players, clicks to a site, or getting downloads for an app. Most affiliate tools are usually gratis to join, so you don’t have to worry about high startup costs. Done right, an effective affiliate marketing tactic can go from side hustle to profitable online business idea by netting you a healthy income. SEO (Find Engine Optimisation) SEO stands for “find engine optimization.” In easy terms, it means the process of improving your website to increase its visibility when people find for products or services similar to your business in Google, Bing, and another find engines. The better visibility your pages have in find results, the more likely you are to garner attention and attract prospective and existing customers to your business. Search engines such as Google and Bing use bots to crawl pages on the web, going from website to website, collecting info about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a ebook (or a web page) to assist you search exactly what you’re looking for at the time.