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About the application:

OkCupid – Dating Go-To for the Hip Crowd OkCupid has been in the online dating mini game since 2004. That's quite a while now, and the brand name is anything but unknown with over 10 million registered players. However, they did undergo a heavy rebranding campaign in 2018. So, that's the year when what we now call OkCupid has begun the method we know it. With the fresh slogan – 'Dating deserves better,' - they have decided to slash all the strings that may keep an old and reputable service back. OkCupid has redefined itself by addressing every frustrating point of that one may associate with online dating and shying away neither from minorities nor majorities If you live in the US and pay attention, you have surely noticed their provocative advertisement campaign that contains same-sex couples alongside heterosexual ones, quirky and less-than-safe humour, and the overall feel of edginess. It is such a stark contrast to average dating websites that are desperate to avoid any form of controversy. This gives us an idea that the today's OkCupid is not ‘yet other dating platform. Although it may seem like throwing your photo out the window, OkCupid is indeed keen on their brand photo. But it is not the photo we are used to seeing on a dating platform. Meanwhile, they focus not only on helping players to match but also to have fun with the service. It means eliminating every boring or otherwise off-putting element of online dating. These are, for example, writing a five-paragraph essay about your dream relationship or answering countless questions you couldn't care less about. In addition, making an online dating experience enjoyable also means keeping players secure from creeps and another sorts of ill-intended people. These two goals may seem mutually exclusive: how can you provide a secure experience without forcing players to introduce themselves properly? OkCupid didn't shy away from addressing this seeming paradox, - let's take it to step by step and see how well it has turned out. One of the polarizing points that OkCupid has addressed is apparent at the very first steps as you set up your profile. The website offers you as a lot of as 12 options from which you are to select your gender identity. So, a Trumpie or other right-wing conservative gets a red light right off and goes to other site. If it wasn't enough for him or her, he or she gets other blow right away: 20 sexual orientations to select from. One may argue that such a policy is awful for business because it scares off a fair share of potential players. This is the ball-less approach that most dating services adopt. OkCupid, on the another hand, had the guts to address this and achieved two goals. First of all, deliberately losing a part of the potential audience makes them look like a company with principles as opposed to a bunch of money-grabbing sellouts. Secondly, it creates a secure place for progressive people willing to embrace the impending future. There are few things more disappointing about online dating than to hook up with a hottie only to begin a heated political debate. And both advocates and enemies of OkCupid progressive approach can accept upon that. So, they all search the website policies beneficial, leaving arguing to YouTube comment sections and another social media. Another thing both parties share is how they hate filling in their profile questionnaires. It makes one feel like back at school, and not a fun part of it. It can be so tedious that a player may even receive discouraged from finalizing the process. Besides, a lot of of the regular questions are too straightforward – for example, ‘Do you hack?' or ‘Would you describe yourself as a tidy person?' They apparently recommend the only one reply, leading some people to reply insincerely, which undermines the whole idea of those questionnaires.