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About the application:

HOW IT WORKS Every month you’ll receive a shopping list of stuff – a excellent mix of classic closet staples (that you likely already own) and the recent seasonal trends. Store your closet first using the shopping list, then fill in any gaps remaining at your favorite retailer or use the shopping directory provided. With your checklist of clothing stuff completed, easily receive dressed every day using the everyday Outfit Formulas provided in your outfit calendar. SHOPPING LIST Your interactive monthly shopping list contains a description of the pictured item, a link to store the exact pictured item, substitution notes if you’d prefer to use clothes you already have, and a shopping directory with 10+ current retailer options that are regularly updated to assist fill in any gaps that may be missing in your wardrobe. CURATE CLOSET STAPLES Build a solid wardrobe foundation by intentionally reusing closet staple pieces, these are classic primary stuff that you can wear season after season, year after year. Every shopping list denotes which stuff are considered closet staples – these are stuff worth investing in higher quality if your budget allows. After a few seasons of Outfit Formulas® you’ll have most of your basics in put and just need to add in seasonal trends as you like. SHOPPING DIRECTORY Every item on your shopping list contains a shopping directory of retailer links for you to browse as you curate your wardrobe. Links to stuff at the retailers you already know and love like Target, Amazon, H&M, Old Navy, LOFT, J.Crew Factory, Nordstrom + more can be found and are updated regularly – all you need to do is tap that ‘add to cart’ button. Link options are included for petite fit, tall fit, and plus size as well – our tool is for everybody and every BODY! DAILY OUTFIT CALENDAR Your outfit calendar contains an Outfit Formula to style for every single day of the year. Just tap on today’s date to view the formula and check out which clothing articles it features. Head to your closet to grab the stuff in the formula, which you’ll already have handy since they were the same pieces on your shopping list, and voila – getting dressed has never been so simple! Each formula also contains recommendations on how to dress the formula up or down to suit your everyday happenings. Once you are dressed you can tap the ‘Wore It Today’ checkbox to log your outfit styling streak! PERSONALIZE AS YOU LIKE Not a fanatic of white jeans, sleeveless tops, shorts, or heels? No trouble! Outfit Formulas® provides you with a formula to follow, rather than a specific article of clothing, which means you have the final say of the slash, style, and color for each and every item. You can follow our suggestions to a tee or receive creative with your own special style. The choice is yours! The flexibility of a formula allows YOU to decide what matters most to you when getting dressed and empowers you to focus on YOUR priorities as you curate your wardrobe. This format allows members to adapt each formula for their own age, size, body shape, budget, climate, private style, colors, preferred retailers, and lifestyle.