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About the application:

Google Trends is a find trends feature that shows how frequently a given find term is entered into Google’s find engine relative to the site’s total find volume over a given period of time. Google Trends can be used for comparative keyword research and to explore event-triggered spikes in keyword find volume. Google Trends provides keyword-related data including find volume index and geographical info about find engine users. How to Use Google Trends You can discover Google Trends from the top down by visiting the program and seeing what searches are currently trending, then digging into a subject for more info. For example, Google Trends recently shared info on trending searches similar to Hurricane Irma, such as top relevant find terms across the U.S. and top "how to" find queries in Florida. You can also enter a find term into the find box at the top of the program to see how find volume has varied for that term over time and in various places. Change the place, time frame, category or industry, and kind of find (web, news, shopping, or YouTube) for more fine-grained data. This data can be very useful for marketers. For example, if you run a seasonal business (such as a home and gardening supply shop), you'll wish to ramp up your marketing efforts when find terms relevant to your business are trending. During spikes in find volume, your cost per click in AdWords will likely be higher, so be sure to allocate more budget for your AdWords spend when your products or services are trending. You can use the data found in Google Trends for a few various marketing purposes: In paid find, Google Trends data can be used to inform your seasonal campaigns, helping with cost planning as well as inventory stocking. In addition, you can use Google Trends to search irrelevant trending terms you need to set as negative keywords, so a trending find doesn't wildly affect your costs. For SEO and content marketing, use Google Trends to learn what people in your target shop are searching for info about. Writing about trending subjects can assist drive traffic to your site. To inspire your advertisement creative, browse Google Trends to see what subjects are currently capturing the public imagination. Referencing a trending subject (like a hot fresh type of melody or dance) in your marketing campaigns, whether it's an email blast, a Fb advertisement, or a radio spot, can increase your advertisements' engagement.